10 August 2007

Brainwash 'em while they're young...

From the Center for Media and Democracy

A survey of the impact of marketing on children's taste preferences has revealed the marketing power of McDonald's. 63 preschoolers from low-income families in California were presented with five samples of identical foods and beverages - one in packaging from McDonald's and the other in unbranded packaging. They were then asked "to indicate if they tasted the same or if one tasted better". The results? "54.1 per cent of the children said baby carrots served on top of a paper bag bearing the McDonald's logo tasted better than those on a plain bag (23 per cent) - even though McDonald's does not have carrots on its menu," Kate Benson reported in the Sydney Morning Herald. The study authors concluded the results are "consistent with recommendations to regulate marketing to young children".
I've seen this several other places, too. More detail here.

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